The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian.

The report was based 4Q16 data from Experian's marketing clients. The researchers compared key metrics with Experian's 4Q15 and 3Q16 data.

Though email volume grew across the board, the size of the increase varied significantly by industry, the analysis found.

For example, travel brands sent 29.6% more emails in 4Q16 than in 4Q15, on average, whereas business products/services firms sent only 2.7% more emails.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji