The report was based on Return Path data from 17,000 commercial senders, 2.5 million consumer panelists, and over 5 billion commercial email messages received between January 1 and December 31, 2016.
The share of emails deleted without being read in 2016 varied widely by industry, the analysis found.
For example, 14% of emails sent by office supply companies were deleted without being read last year, whereas only 6% of emails sent by utility and insurance companies were deleted without being read.
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