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Average Salaries of Common Inbound Marketing and SEO Jobs

by Ayaz Nanji  |  
March 20, 2017

What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs?

Conductor examined publicly available salary data available on Indeed, Glassdoor, and Payscale for nine marketing job titles in the United States: director of marketing, marketing manager, account manager, SEO specialist, content marketing specialist, social media manager, SEO manager, content manager, and content director.

Directors of marketing have the highest average annual salary ($105,038) among the positions examined.

Social media managers have the lowest average salary ($55,793) among the positions examined.

Average annual salary ranges vary significantly by location, the analysis found.

For example, director of marketing jobs in the San Jose area have an average salary range of $97,000 to $204,000, whereas director of marketing jobs in the Cleveland area have an average range of $59,000 to $147,000.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Content Marketer Wed Mar 22, 2017 via web

    Content creators should be paid more. Who creates all the content that moves people through the funnel? Who writes all the stuff that goes into the email campaigns and landing pages and trade show materials and blog posts? What if we all just said, "OK, marketing managers and demand gen directors, MAKE IT YOURSELF. You write it from scratch. You find good, reliable freelancers since the company won't pay for a full time writer. You edit and polish their work and spend a ton of time researching data and industry trends so you actually know what you're talking about and aren't copying crap from the Internet like the majority of shitty writers out there. You design the creative assets. You run the digital advertising campaigns on Facebook. You plan the editorial calendar. You coordinate with Sales and set up meetings to make sure you're creating relevant content that aligns with company goals." Same for social media managers. It's SO MUCH MORE WORK than most people realize, if you're doing it right...and a lot of content marketers usually get saddled with both. Value writers. Value designers. Value the makers. Having to actually be creative and produce public-facing work is much more mentally draining than just delegating and telling people what to do. And I would know, I've been on both sides of that fence. Our college degrees aren't cheap, either. Rant over.

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