Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the end of 2016, according to recent research from Hampleton Partners.
Firms made fewer acquisitions in 2016 than in 2015, but the average deal value increased as 2016 progressed.
Some 64% of the digital marketing deals in the 30-month period examined were for digital agencies/marketing service providers, and 36% were for marketing software platforms.
Some 122 firms made more than one digital marketing-related M&A deal in the 30-month period examined. Dentsu Aegis Network made the most acquisitions (33 deals) in that time.
The median deal value was $11.7 million in the time period examined.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji