The report was based on data from a survey of 284 women in the United States with at least one child age 18 or younger living in their household.
Moms self-report spending 3 hours and 31 minutes, on average, each day using the Internet, compared with 2 hours and 18 minutes watching television and 1 hour and 44 minutes listening to radio.
Most moms (55%) say they primarily use a smartphone to access the Internet; 36% use a desktop or laptop computer, and 9% use a tablet.
Some 93% of moms say they use social media and 62% say they access social networks multiple times a day.
Facebook is the most popular social network with moms (78% have accessed it in the previous week); Instagram is second (30%), followed by Pinterest (29%), Snapchat (23%), WhatsApp (15%), Twitter (13%), and LinkedIn (10%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji