The report was based on data from an online survey of 269 consumers.
Some 20% of consumer say they like online ads, one-third say they dislike online ads, and the remainder say they feel neutral about online ads.
However, 44% of consumers age 60 and older say they dislike online ads, compared with just 28% of consumers age 18-29 who say so.
Consumers say the top reasons they dislike online ads are that they slow down webpages, appear over and over even if not relevant, and take up too much space on the screen.
Consumers say the top reasons they like online ads are that they introduce new products, showcase relevant products, and keep apps/content free.
About the research: The report was based on data from an online survey of 269 consumers.
You may like these other MarketingProfs articles related to Advertising:
- Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks
- Tough Times Ahead: Global Digital Ad Forecast for 2022-2024
- The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]
- Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats
- The Drivers of the Current Digital Advertising Boom
- It's Time to Embrace Personalization and Education in Your OTT Advertising Model