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The Main Reasons Consumers Dislike (and Like) Online Ads

by Ayaz Nanji  |  
May 18, 2017

The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.

The report was based on data from an online survey of 269 consumers.

Some 20% of consumer say they like online ads, one-third say they dislike online ads, and the remainder say they feel neutral about online ads.

However, 44% of consumers age 60 and older say they dislike online ads, compared with just 28% of consumers age 18-29 who say so.

Consumers say the top reasons they dislike online ads are that they slow down webpages, appear over and over even if not relevant, and take up too much space on the screen.

Consumers say the top reasons they like online ads are that they introduce new products, showcase relevant products, and keep apps/content free.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Expressly Sat May 20, 2017 via web

    Thanks for the great article, Ayaz.

    Ads can be very irritating. As your article points out they can dominate the page, and a lot of the time they are not even relevant. Being shown ads is one thing, having no interest in them only ads to the frustration. The search engines will clamp down on them in time as they have their own brand to protect.

    The key is to show ads that are not intrusive to the visitor, and that they have an interest in. Our solution allows owners of eCommerce sites to display their ads only at a suitable moment. In this case, it is just after the potential customer has purchased a related item on another merchant's site. It works for all parties, including the customer who gets great offers on relevant items.

    The system also allows for a friction free path to the sale, further helping to increase conversion rates. The ROI is as high as anything else out there. [comment truncated by marketingprofs]

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