Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Most Effective Triggered Email Types for E-Commerce Brands

by   |    |  1,377 views

Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.

The report was based on an analysis of data from more than 1.5 billion triggered/automated emails sent by 1,000 e-commerce companies in the fourth quarter of 2016.

The researchers examined the performance of four specific triggered/automated email types: welcome series messages (introductory emails, often with a discount on a first purchase or access to a downloadable asset); abandoned cart messages (emails sent to shoppers who add items to their carts and do not complete the checkout process); browse abandonment messages (emails sent to shoppers who view products but do not add them to their carts); and winback messages (emails sent to customers who have made a purchase in the past but not recently).

Welcome series emails drive the most revenue per recipient, on average, for e-commerce brands with average order sizes under $50.

Cart abandonment emails drive the most revenue per recipient, on average, for e-commerce brands with average order sizes of more than $50.


Messages sent to less than a quarter of a company's email database (segmented campaigns) have significantly better open rates, click-through rates, and revenue-per-recipient rates than do messages sent to more than three-quarters of a company's email database (traditional broad campaigns).

About the research: The report was based on an analysis of data from more than 1.5 billion triggered/automated emails sent by 1,000 e-commerce companies in the fourth quarter of 2016.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!