Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands.

The report was based on data from a survey of 300 agency and brand marketers who are part of the Advertiser Perceptions Omnibus Panel.

Some 36% of respondents say measurement/reporting is a key consideration when evaluating which platforms to run pre-roll campaigns on; 35% say pricing is a key consideration.

Other important considerations include engagement (34% cite as a priority), viewability (33%), and audience delivery (30%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji