The report was based on data from Owler's database of feedback given by employees, followers, competitors, and other company stakeholders on 167,000 executives. Only companies based in large cities and with recent input from the Owler community were included in the data set.
The researchers assigned each CEO a likeability score (with 100 equaling perfect likeability) based on a model that weighted inputs differently depending on who gave the feedback.
Jalinek topped the list of CEOs of large US public companies with a likeability score of 94.9.
Arne Sorenson of Marriott ranked second, followed by Richard Fairbank of Capital One.
Edelman had the highest likeability score of US marketing/advertising agency CEOs (89.3); Mihael Mikek of Celtra ranked second, followed by Mike Lieberman of Square 2 Marketing.
About the research: The report was based on data from Owler's database of feedback given by employees, followers, competitors, and other company stakeholders on 167,000 executives.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to General Management:
- Marketing as a Service, or How to Improve B2B Marketing Impact
- How AI and the Metaverse Impact the Datasphere [Infographic]
- The Top Driver of Employee Retention Is Meaning
- Better Together: The Importance of Aligning Sales and Marketing Teams
- The Data-Related Activities Marketers Spend the Most Time On
- Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]