The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.
Some 23% of respondents say false, misleading, or phony advertising is one of the things that bothers them most about brand marketing; stupid television/video commercials and false promises are tied for second (11% cite for each), followed by poorly trained store personnel (10%) and bad product design (8%):
Respondents say the types of digital advertising that bother them most are intrusive pop-up ads (22% cite them) and auto-playing video ads (17%):
Consumers consider negative advertising experiences to be those that are obnoxious/intrusive (19%), discriminatory/hateful (18%), and irritating/annoying (12%):
Two-thirds of consumers say having a negative advertising experience would make them feel differently about a brand or choose not do business with a brand:
About the research: The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.