Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.

The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.

Some 23% of respondents say false, misleading, or phony advertising is one of the things that bothers them most about brand marketing; stupid television/video commercials and false promises are tied for second (11% cite for each), followed by poorly trained store personnel (10%) and bad product design (8%):

Respondents say the types of digital advertising that bother them most are intrusive pop-up ads (22% cite them) and auto-playing video ads (17%):

Consumers consider negative advertising experiences to be those that are obnoxious/intrusive (19%), discriminatory/hateful (18%), and irritating/annoying (12%):

Two-thirds of consumers say having a negative advertising experience would make them feel differently about a brand or choose not do business with a brand:

About the research: The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.

Sign up for free to read the full article. Continue reading "What Bothers Consumers Most About Brand Marketing" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Advertising Articles

You may like these other MarketingProfs articles related to Advertising: