The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.
Some 23% of respondents say false, misleading, or phony advertising is one of the things that bothers them most about brand marketing; stupid television/video commercials and false promises are tied for second (11% cite for each), followed by poorly trained store personnel (10%) and bad product design (8%):
Respondents say the types of digital advertising that bother them most are intrusive pop-up ads (22% cite them) and auto-playing video ads (17%):
Consumers consider negative advertising experiences to be those that are obnoxious/intrusive (19%), discriminatory/hateful (18%), and irritating/annoying (12%):
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji