Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

The report was based on data from a survey of 243 marketers (57% work for B2B-focused firms, 27% for B2C-focused firms, and 16% for hybrid firms).

Some 63% say search engine marketing is an effective channel for distributing content, and 50% say social media advertising is an effective channel.

Online banner ads are ranked third (37% cite them), followed by native ads (33%) and promoted social posts/tweets (32%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji