Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group.

The report was based on data from a survey conducted in June 2017 of 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.

Some 64% of respondents plan to only fill vacated positions through the end of the year, and 21% plan to freeze hiring; 9% plan to add staff, and 4% plan to reduce staff:

The top areas executives plan to hire staff in are account services (24% expect to fill positions), mobile development (21%), marketing research (21%), and public relations (20%):

Marketing and advertising executives say the most challenging areas to fill positions for are media services, customer experience, account services, and public relations:

About the research: The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.

Sign up for free to read the full article. Continue reading "The Marketing and Advertising Hiring Climate" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner