The report was based on data from a survey conducted in June 2017 of 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.
Some 64% of respondents plan to only fill vacated positions through the end of the year, and 21% plan to freeze hiring; 9% plan to add staff, and 4% plan to reduce staff:
The top areas executives plan to hire staff in are account services (24% expect to fill positions), mobile development (21%), marketing research (21%), and public relations (20%):
Marketing and advertising executives say the most challenging areas to fill positions for are media services, customer experience, account services, and public relations:
About the research: The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.
Continue reading "The Marketing and Advertising Hiring Climate" ... Read the full article
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