Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.

The report was based on Nielsen data collected in 4Q16 from adults age 18 and older in the United States.

Traditional AM/FM radio reaches 93% of American adults each week, the analysis found. That compares with an 89% reach for television, 83% for smartphones, 50% for personal computers, 44% for TV-connected devices, and 37% for tablets.

Radio has the most reach (95%) with adults age 35-49.

Radio's audience has remained relatively steady over the past few years, the analysis found.

Some 125.4 million US adults age 18-49 were reached each week by AM/FM radio in March 2017, compared with 124.8 million in March 2015

About the research: The report was based on Nielsen data collected in 4Q16 from adults age 18 and older in the United States.

Continue reading "The Remarkable Reach of Traditional Radio" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Advertising Resources

You may like these other MarketingProfs resources related to Advertising.

Navigating Brand Response Advertising in 2022

Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.

Top 5 Advertising Trends to Watch Right Now

The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

Global Ad Spend 2021-2022: Where Budgets Are Going

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.

The Big Gap Between Channel Ad Spend and Channel Consumption

The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

CTV Scale Is Here, So Where Are B2B Advertisers?

CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.

The Target CPA Hype Is Real: A Checklist for Marketers

Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.