The report was based on Nielsen data collected in 4Q16 from adults age 18 and older in the United States.
Traditional AM/FM radio reaches 93% of American adults each week, the analysis found. That compares with an 89% reach for television, 83% for smartphones, 50% for personal computers, 44% for TV-connected devices, and 37% for tablets.
Radio has the most reach (95%) with adults age 35-49.
Radio's audience has remained relatively steady over the past few years, the analysis found.
Some 125.4 million US adults age 18-49 were reached each week by AM/FM radio in March 2017, compared with 124.8 million in March 2015
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji