The report was based on Nielsen data collected in 4Q16 from adults age 18 and older in the United States.
Traditional AM/FM radio reaches 93% of American adults each week, the analysis found. That compares with an 89% reach for television, 83% for smartphones, 50% for personal computers, 44% for TV-connected devices, and 37% for tablets.
Radio has the most reach (95%) with adults age 35-49.
Radio's audience has remained relatively steady over the past few years, the analysis found.
Some 125.4 million US adults age 18-49 were reached each week by AM/FM radio in March 2017, compared with 124.8 million in March 2015
About the research: The report was based on Nielsen data collected in 4Q16 from adults age 18 and older in the United States.
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