More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.
The report was based on 27 billion emails opened worldwide between May 2016 and April 2017.
Some 55% of the email opens examined occurred on mobile devices (smartphones, tablets, or e-readers); 28% occurred via webmail clients (a Web browser visit to a site such as Gmail.com or Yahoo.com), and 16% occurred via desktop software (a client such as Outlook or Apple Mail).
The share of opens occurring on mobile devices increased 26 percentage points between 2012 and 2017, the analysis found.
Some 79% of the mobile email opens examined occurred on devices running Apple's iOS (on iPhones or iPads), down from 85% in 2012.
Some 59% of the webmail email opens examined occurred via Gmail; up from just 6% in 2012.
Some 50% of the desktop opens examined occurred via Apple Mail, 41% occurred via Outlook, and 3% via Thunderbird.
About the research: The report was based 27 billion emails opened worldwide between May 2016 and April 2017.
Enter your email address to keep reading ...
Email Marketing Articles
You may like these other MarketingProfs articles related to Email Marketing:
- Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023
- A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]
- Your Most Important Job as a B2B Email Marketer Is...
- The Email List Segments You Should Focus On [Infographic]
- 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]
- How Much Time Do People Typically Spend Looking at an Email?