Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.

The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.

Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%), unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found.

Longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).

Some 74% of the email campaigns examined had subject lines between 21 and 60 characters in length, 21% had subject lines 61+ characters long, and just 5% had subject lines between one and 20 characters long.

About the research: The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.

Sign up for free to read the full article. Continue reading "Email Subject Line Length: Is Brevity Better?" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Email Marketing Resources

You may like these other MarketingProfs resources related to Email Marketing.

How Americans Feel About Brand Email Newsletters

Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.

How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

Budgeting for 2022: Marketers' Email Spend Plans

Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

Five Great Sales Follow-Up Email Subject Lines [Infographic]

This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.

How Marketers Are Approaching Email Dark Mode [Infographic]

Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.