MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.

The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.

Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%), unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found.

Longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).

Some 74% of the email campaigns examined had subject lines between 21 and 60 characters in length, 21% had subject lines 61+ characters long, and just 5% had subject lines between one and 20 characters long.

About the research: The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji