The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.
Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%), unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found.
Longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).
Some 74% of the email campaigns examined had subject lines between 21 and 60 characters in length, 21% had subject lines 61+ characters long, and just 5% had subject lines between one and 20 characters long.
About the research: The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.
Continue reading "Email Subject Line Length: Is Brevity Better?" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Email Marketing: