Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to a recent report from Kantar Media.

The research was based on a Kantar analysis of US advertising in all major formats (television, print, radio, out-of-home, digital, and other). The full report includes 1Q17 data for 16 additional countries.

Berkshire Hathaway was No. 2 in advertising spend in the United States in 1Q17.

General Motors was next, followed by Comcast, AT&T, Pfizer, Expedia, Ford, Verizon, and L'Oreal.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji