The research was based on a Kantar analysis of US advertising in all major formats (television, print, radio, out-of-home, digital, and other). The full report includes 1Q17 data for 16 additional countries.
Berkshire Hathaway was No. 2 in advertising spend in the United States in 1Q17.
General Motors was next, followed by Comcast, AT&T, Pfizer, Expedia, Ford, Verizon, and L'Oreal.
The 10 largest advertisers accounted for 11.7% of ad spend in the United States during 1Q17.
Retail brands accounted for the largest share of US ad spend in 1Q17 (13%). Automotive brands were second (10.4%), followed by financial brands (10.3%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji