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B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.

The report was based on data from a survey of 200 sales leaders who sell B2B products or services. Some 25% of respondents work for companies with annual revenues of $1B or more.

B2B sales leaders say improving messaging is the most important thing Marketing can do to help win more deals.

Providing more qualified leads ranks second, and creating better marketing materials ranks third.

B2B sales leaders say the most useful tools/assets/activities that Marketing delivers are industry events, value propositions, and case studies.

Respondents say the biggest issues preventing better alignment between Sales and Marketing are a lack of regular communication and differences in the way success is measured.

About the research: The report was based on data from a survey of 200 sales leaders who sell B2B products or services. Some 25% of respondents work for companies with annual revenues of $1B or more.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji