The report was based on an analysis of data from research firms, government agencies, media firms, and public companies, as well as interviews with top executives at publishers, ad buyers, and agencies.
The researchers estimate that 63.1% of US digital ad spend will go to Google and Facebook in 2017.
Google’s share of the US digital ad market is projected to be 42.2% this year; Facebook's share is expected to be 29.9%.
Microsoft and Verizon, the next-largest ad publishers, are each projected to receive only 4.3% of digital spend in 2017.
Google is expected to garner 33.1% of all US mobile ad revenue in 2017, while Facebook is projected to receive 26.8%:
About the research: The report was based on an analysis of data from research firms, government agencies, media firms, and public companies, as well as interviews with top executives at publishers, ad buyers, and agencies.
Continue reading "Google and Facebook Dominate US Digital Ad Market" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Advertising:
- The Target CPA Hype Is Real: A Checklist for Marketers
- How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]
- Ad Tech Failed the Middle Market. When Will We Learn?
- B2B US Digital Ad Spend Forecast for 2021-2023
- Entertaining or Excessive? People's Perceptions of Various Ad Channels