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The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent research from eMarketer.

The report was based on an analysis of data from research firms, government agencies, media firms, and public companies, as well as interviews with top executives at publishers, ad buyers, and agencies.

The researchers estimate that 63.1% of US digital ad spend will go to Google and Facebook in 2017.

Google’s share of the US digital ad market is projected to be 42.2% this year; Facebook's share is expected to be 29.9%.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji