Marketers rank message personalization and the creation of meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.

The report was based on data from a survey of 260 marketers (48% work for firms that are primarily B2B-focused, 34% for firms that are primarily B2C focused, and 18% for hybrid B2B/B2C firms).

Some 50% of respondents say message personalization is among the most effective email marketing tactics; 38% say creating meaningful calls-to-action is among the most effective tactics.

List data segmentation ranks as the third most-effective email marketing tactic (37% of respondents cite it).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji