MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Marketers rank message personalization and the creation of meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.

The report was based on data from a survey of 260 marketers (48% work for firms that are primarily B2B-focused, 34% for firms that are primarily B2C focused, and 18% for hybrid B2B/B2C firms).

Some 50% of respondents say message personalization is among the most effective email marketing tactics; 38% say creating meaningful calls-to-action is among the most effective tactics.

List data segmentation ranks as the third most-effective email marketing tactic (37% of respondents cite it).

Respondents say list segmentation is the hardest email marketing tactic to implement (37% rate it as among the most difficult).

Creating meaningful calls to action is second, followed by message personalization and testing/optimization.

The same proportion of marketers (37%) rank list data segmentation as one of most effective tactics and as one of the the most difficult.

About the research: The report was based on data from a survey of 260 marketers (48% work for firms that are primarily B2B focused, 34% for firms that are primarily B2C focused, and 18% for hybrid B2B/B2C firms).

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji