How have iconic logos evolved over time?
Do logo changes tend to correspond to periods of revenue growth for brands?
To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb.
As part of the analysis, the researchers mapped major logo changes to each brand's revenue history.
Take the first step (it's free).
You may also like:
- Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events
- Online Reputation Management 101: What You Need to Know [Infographic]
- Should Brands Take Public Stands on Political Issues?
- Net Promoter Score: What It Is and How It Can Help You [Infographic]
- Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]