How have iconic logos evolved over time?
Do logo changes tend to correspond to periods of revenue growth for brands?
To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb.
As part of the analysis, the researchers mapped major logo changes to each brand's revenue history.
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