The researchers looked at three components to determine the 2017 value of each brand: (1) the financial performance of branded products and services; (2) the role the brand plays in influencing customer choice; and (3) the strength the brand has to command a premium price or secure earnings for the company.
Apple and Google have held the top two positions for five consecutive years.
The researchers estimate that Apple’s brand value grew 3% over the past year, to $184 billion; they estimate Google’s brand value grew 6%, to $141 billion.
Take the first step (it's free).
You may also like:
- How Important Are Online Reviews for Local Businesses?
- Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)
- Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events
- Online Reputation Management 101: What You Need to Know [Infographic]
- Should Brands Take Public Stands on Political Issues?