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The 10 Most Valuable Global Brands in 2017

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Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world.

The researchers looked at three components to determine the 2017 value of each brand: (1) the financial performance of branded products and services; (2) the role the brand plays in influencing customer choice; and (3) the strength the brand has to command a premium price or secure earnings for the company.

Apple and Google have held the the top two positions for five consecutive years.

The researchers estimate that Apple’s brand value grew 3% over the past year, to $184 billion; they estimate Google’s brand value grew 6%, to $141 billion.

Microsoft is ranked as the third most-valuable brand, followed by Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz, and IBM.


Facebook brand is the fastest-growing one, for the second year in the row. The researchers estimate Facebook's brand value jumped by 48% this year, to $48 billion.

About the research: The annual report was based on an analysis of major brands around the world.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Leon Fri Oct 13, 2017 via web

    link to annual report is broken :(

  • by Vahe, MarketingProfs Fri Oct 13, 2017 via web

    Hi, Leon. You might be able to find it with an online search for "BGB_2017_Report.pdf"

  • by OMNIKAL Admin Sat Oct 21, 2017 via web

    Path to Secure Your Brandís Reputation
    By Kenton Clarke Founder & Social Entrepreneur | Omnikal


    The topic on many corporate minds today and conversations inside corporate teams is one of brand reputation and brand rescue. The most recent examples of message confusion, message delusion and brand salvage have been seen in the form of national ad campaigns, employee communication and corporate leadersí far-reaching statements. Diversity and Inclusion. These two words are the running theme for the examples mentioned.

    Full story: https://www.omnikal.com/2017/10/16/one-band-one-sound-musical-path-secure-b...

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