Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from Nanigans.

The report was based on data from a survey conducted in July 2017 among 100 marketers, director-level or higher, who work for the 500 largest US e-commerce companies (based on 2016 online sales data).

Some 63% of respondents say their firm is using Facebook Dynamic Ads, which remarket products/services to consumers.

Most (80%) respondents say the same team now handles both Facebook advertising and display retargeting. Some 61% of e-commerce marketers say they handle digital ad retargeting in-house.

Check out the infographic for more findings from the survey:

About the research: The report was based on data from a survey conducted in July 2017 among 100 marketers, director-level or higher, who work for the 500 largest US e-commerce companies (based on 2016 online sales data).

Sign up for free to read the full article. Continue reading "The State of E-Commerce Ad Retargeting [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji