Which number in headlines for list articles/blog posts is correlated to the most social shares?
To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers. The researchers analyzed the number of shares each piece garnered on four social networks: Facebook, Pinterest, LinkedIn, and Twitter.
Article headlines that include the number "10" have the most shares, on average, across all four social networks.
Articles headlines that include the number "5" have the second-most shares, on average.
Articles headlines that include the number "2" have the fewest social shares, on average.
Listicle headlines that use a numeral (e.g., "10") to convey a number have more social shares, on average, than listicle headlines which use a word (e.g., "ten").
Check out the infographic for more insights from the study:
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji