Which number in headlines for list articles/blog posts is correlated to the most social shares?
To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers. The researchers analyzed the number of shares each piece garnered on four social networks: Facebook, Pinterest, LinkedIn, and Twitter.
Article headlines that include the number "10" have the most shares, on average, across all four social networks.
Articles headlines that include the number "5" have the second-most shares, on average.
Articles headlines that include the number "2" have the fewest social shares, on average.
Listicle headlines that use a numeral (e.g., "10") to convey a number have more social shares, on average, than listicle headlines which use a word (e.g., "ten").
Check out the infographic for more insights from the study:
About the research: The report was based on data from 121,333 "listicle" articles/posts from brands and publishers. The researchers analyzed the number of shares each piece garnered on four social networks: Facebook, Pinterest, LinkedIn, and Twitter.
You may like these other MarketingProfs articles related to Content:
- Do Most B2B Marketers Gate Content?
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Beyond Content Marketing: 10 Steps to Real ROI With Content Operations
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.