Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF).
The report was based on NRF forecasts as well data from a September 2017 survey of 7,013 consumers in the United States.
Consumers are expected to spend $3.4 billion on costumes (69% of Halloween shoppers plan to purchase), $2.7 billion on candy (95%), $2.7 billion on decorations (72%), and $410 million on greeting cards (37%).
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