Today only: enroll in any one course for just $1 with code OPENHOUSE11. Hurry, offer expires at 11:59pm ET

Consumers in the United States say Apple, Google, and Amazon are the top 3 most "relevant" brands, according to recent research from Prophet.

The report was based on data from a survey of 13,500 consumers in the United States.

Respondents were asked to evaluate the relevance of 275 B2C brands in 27 categories by answering questions related to four areas: (1) how difficult it is to imagine living without the brand; (2) how essential the brand's products/services are; (3) how well the brand creates an emotional connection; and (4) how much the brand innovates.

Apple ranks as the most relevant brand with US consumers for the third year in a row. Google is second.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji