A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly influences other consumers' buying behavior, according to recent research from Ipsos.
The report was based on data from a survey conducted between June 2016 and June 2017 among 22,449 US adults age 18+ living in households with at least $125,000 in annual household income (the top 16% of American households in terms of income).
Some 71% of these affluent US adults are "affluencers," according to the researchers.
That means they represent a disproportionate amount of purchases in the United States and they are frequently sought out for their advice across all purchasing categories.
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