A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly influences other consumers' buying behavior, according to recent research from Ipsos.

The report was based on data from a survey conducted between June 2016 and June 2017 among 22,449 US adults age 18+ living in households with at least $125,000 in annual household income (the top 16% of American households in terms of income).

Some 71% of these affluent US adults are "affluencers," according to the researchers.

That means they represent a disproportionate amount of purchases in the United States and they are frequently sought out for their advice across all purchasing categories.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji