The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older.
Some 94% of respondents say they are loyal to a brand if it has consistently good customer service; 77% say they are loyal if a brand is convenient to buy from/engage with.
Only 57% of consumers say lower prices is a major reason they are loyal to brands.
Not surprisingly, consumers say they are more likely to engage with brands they are loyal to than with brands they are not loyal to.
That's true across a range of actions, including signing up to receive emails, watching for/taking advantage of rebates, and posting positive comments on social media.
About the research: The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older.
Continue reading "What Makes Consumers Loyal to Brands?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- People's Customer Service Preferences in Times of Crisis [Infographic]
- What B2B Tech Marketers Want From Martech Solutions
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021