Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

What Makes Consumers Loyal to Brands?

by Ayaz Nanji  |  
November 14, 2017

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network.

The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older.

Some 94% of respondents say they are loyal to a brand if it has consistently good customer service; 77% say they are loyal if a brand is convenient to buy from/engage with.

Only 57% of consumers say lower prices is a major reason they are loyal to brands.

Not surprisingly, consumers say they are more likely to engage with brands they are loyal to than with brands they are not loyal to.

That's true across a range of actions, including signing up to receive emails, watching for/taking advantage of rebates, and posting positive comments on social media.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment


  • by Noah Tue Nov 14, 2017 via web

    One of the most frustrating things about shopping is the overly complicated checkout process. They ask for your phone number, then your email, then if you want to sign up for their loyalty program or credit card. Why can't I just pay and leave?

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!