Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.

Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

The report was based on data from a survey of 88 marketing influencers (60% work for B2B-focused firms, 22% for B2C-focused firms, 18% for hybrid firms).

Some 58% of respondents say the performance of their email campaigns is increasing significantly, and 27% say it is increasing marginally.

Just 15% of respondents say the performance of their email campaigns is decreasing.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji