Limited Time Offer: Save 40% on PRO with code GOPRO2018 »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The State of B2B Programmatic Advertising

by   |    |  1,379 views

Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.

The report was based on data from a survey conducted in September and October 2017 among 164 B2B marketers.

Some 63% of respondents say their firm is currently buying or selling advertising programmatically.

Some 64% of B2B firms that buy advertising programmatically plan to spend more in 2018 than they have in 2017.


Some 88% of B2B firms that buy advertising programmatically are purchasing online display ads that way; 62% are buying mobile ads programmatically.

B2B marketers say the biggest challenges with programmatic advertising are targeting the right audiences (31% cite it as a major issue), measurement/metrics (31%), and a lack of knowledge about the approach (26%).

About the research: The report was based on data from a survey conducted in September and October 2017 among 164 B2B marketers.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!