MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the tactic, according to recent research from AppsFlyer and Forrester.

The report was based on data from a survey of 250 global marketers responsible for mobile ad buying at brands and agencies.

Some 40% of respondents say a lack of visibility into the data used to define audience targeting is a top challenge that prevents their firm from meeting its mobile advertising goals.

Another 39% of respondents say a lack of knowledge about programmatic and mobile ad buying within their company prevents their firm from meeting its mobile advertising goals.

Some 43% of marketers say the amount of mobile ad fraud that they are subject to has increased over the past 12 months.

Just over one-third (34%) of marketers estimate that more than 40% of their mobile ad budget is subject to fraud for both in-app and mobile Web advertising.

About the research: The report was based on data from a survey of 250 global marketers responsible for mobile ad buying at brands and agencies.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji