Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read?
As part of the analysis, the researchers looked at each message type and determined the average inbox placement rate (share of emails that landed in the inbox), read rate (share of emails marked as read), "this is not spam" rate (share of emails marked as "not spam” or “not junk”), spam placement rate (share of emails delivered to the spam folder), deleted before reading rate (share of emails trashed before read), and complaint rate (share of messages reported as spam/junk).
Below, key findings from the report.
Some 84% of welcome messages make it into inboxes and 23% are read, on average.
Some 93% of birthday messages make it into inboxes and 23% are read, on average.
Some 88% of win-back messages make it into inboxes and 20% are read, on average.
About a research: The report was based on data from more than 600,000 unique commercial email messages sent by more than 3,000 brands to consumers between July 22 and November 29, 2017.
Continue reading "Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Email Marketing:
- How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
- Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses
- Email Marketing Stats You Need to Know [Infographic]
- Building Your Email Newsletter Is a Marathon, Not a Sprint
- How to Create a Powerful Email Marketing Funnel [Infographic]