Which types of professional images, videos, and music pieces are trending?

To find out, Shutterstock examined data from billions of searches conducted on its platform last year. The results were compared with data from 2016 to determine which keyword searches increased most from the previous year.

The researchers identified three major creative trends:

Fantasy: Searches for "unicorn" were up 297% year over year, and searches for "mermaid" were up 145%.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji