Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55% cite) and tailored recommendations (37%), according to recent research from Dynamic Yield.

The report was based on data from a survey of 550 consumers from North America, Europe, and Asia age 18 and older.

Just 25% of shoppers in North America say the emails they receive from retailers are truly personalized. A much higher share of shoppers in both Europe (62%) and Asia (77%) say the emails they receive are personalized.

Some 62% of shoppers in North America say they respond favorably to personalized emails from retailers. Most shoppers across all regions say they receive five or more retail emails every day.

Check out the infographic to see more findings from the survey:

About the research: The report was based on data from a survey of 550 consumers from North America, Europe, and Asia age 18 and older.

Sign up for free to read the full article. Continue reading "Email Personalization: What Consumers Want From Retailers [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Email Marketing Resources

You may like these other MarketingProfs resources related to Email Marketing.

How Americans Feel About Brand Email Newsletters

Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.

How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

Budgeting for 2022: Marketers' Email Spend Plans

Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

Five Great Sales Follow-Up Email Subject Lines [Infographic]

This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.

How Marketers Are Approaching Email Dark Mode [Infographic]

Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.