Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55% cite) and tailored recommendations (37%), according to recent research from Dynamic Yield.

The report was based on data from a survey of 550 consumers from North America, Europe, and Asia age 18 and older.

Just 25% of shoppers in North America say the emails they receive from retailers are truly personalized. A much higher share of shoppers in both Europe (62%) and Asia (77%) say the emails they receive are personalized.

Some 62% of shoppers in North America say they respond favorably to personalized emails from retailers. Most shoppers across all regions say they receive five or more retail emails every day.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji