The report was based on data from a survey of 200 marketing professionals in the United Kingdom and the United States.
Respondents were polled about the their readiness and understanding of GDPR, which goes into effect in May. The new law makes sweeping changes to the data protection landscape and affects firms that market to even a single citizen of the EU.
Marketers say the elements of the law that will have the greatest impact will be the right to be informed, the right of access, and rights related to automated decision-making and profiling.
- One-third of marketers say they do not understand GDPR.
- 55% say the rest of their business does not understand GDPR.
- 49% of marketers are worried about the extra time compliance with GDPR will take.
Take the first step (it's free).
You may also like:
- A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]
- Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]
- The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends
- CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)
- Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)