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What do online marketers believe will be the next big trend in marketing?

To find out, BrightEdge surveyed 500 search, content, and digital marketers in February of 2018.

Some 29% of respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).

Some 21% cite voice search; 10%, mobile optimization; 4%, IoT applications; 3%, blockchain, 2%, ABM; and 2% something else.

Marketers who are already using AI say its biggest advantages for marketers are gaining a better understanding of the consumer and improving productivity.

About the research: The report was based on data from a survey conducted in February 2018 among 500 search, content, and digital marketers.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji