What do online marketers believe will be the next big trend in marketing?
Some 29% of respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).
Some 21% cite voice search; 10%, mobile optimization; 4%, IoT applications; 3%, blockchain, 2%, ABM; and 2% something else.
Marketers who are already using AI say its biggest advantages for marketers are gaining a better understanding of the consumer and improving productivity.
About the research: The report was based on data from a survey conducted in February 2018 among 500 search, content, and digital marketers.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji