What do online marketers believe will be the next big trend in marketing?

To find out, BrightEdge surveyed 500 search, content, and digital marketers in February of 2018.

Some 29% of respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).

Some 21% cite voice search; 10%, mobile optimization; 4%, IoT applications; 3%, blockchain, 2%, ABM; and 2% something else.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji