The report was based on data from a two-part study. The researchers first polled 4,244 adults to determine the 100 most visible (i.e., most recognized) companies among consumers in the United States. A larger group of 25,800 adults in the US was then polled to determine how each of those firms is viewed by consumers.
The researchers assigned each company a Reputation Quotient (RQ) score between 1 (terrible reputation) and 100 (perfect reputation) based on how consumers rated the firm on six dimensions: products/services, emotional appeal, workplace environment, financial performance, vision/leadership, and social responsibility.
Amazon.com garnered the highest RQ score (85.5), Tesla Motors ranked second (84.5), and Wegmans ranked third (83.8).
Take the first step (it's free).
You may also like:
- Are Your Value Propositions Working?
- Four Tips for Gutsy Branding: How to Make Your Business Stand Out
- Tasty Naming Lessons Delivered to You by Meal Kit Companies
- How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]
- How to Launch a New Brand: Five Tips for an Unforgettable Debut