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How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased?

To find out, Coherent Path examined the emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.

Retailers send 1.09 emails, on average, to new subscribers in the first 45 days, the analysis found.

Email subscribers who have made a purchase receive 42 emails, on average, in the first 45 days. Email subscribers who have not made a purchase receive 48 emails, on average, in the first 45 days.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji