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What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?

Sigstr examined the performance of 1,000 email-signature banner campaigns and conducted more than 50 eye-tracking tests.

Email signature banners are visual elements that are used by brands in a range of  ways, including to promote products/services/deals to external audiences and to communicate information to internal staff.

Signature banners typically appear at the bottom of messages, as in this example:

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji