Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to recent research from Zenith.

The report was based on Zenith global advertising 2017 data as well as projections through 2020.

Zenith estimates global expenditure on mobile advertising was $107 billion in 2017, accounting for 53% of total Internet ad expenditure and 20% of total advertising expenditure.

Zenith forecasts mobile advertising will account for 66% of Internet ad expenditure in 2020 and 29% of all ad expenditure.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji