Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.

The report was based on data from a survey conducted in 4Q17 among 53 healthcare marketing professionals who work for hospitals, urgent care centers, physician practices, and other healthcare organizations.

Some 36% of respondents say their organization's content marketing efforts are very effective, and 58% say they are somewhat effective.

Only one-third of respondents say their healthcare organization has a documented content marketing strategy.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji