Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Share of Digital Display Ads Bought Programmatically

by Ayaz Nanji  |  
April 20, 2018
  |  779 views

Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.

The report was based on eMarketer 2018 forecasts for digital display advertising in the United States.

eMarketer estimates that $46.5 billion of US digital display advertisements will be bought via automated channels in 2018.

Some $27 billion of those ads will be bought via programmatically direct channels.

And $19.5 billion will be bought via real-time bidding (RTB) channels.


About the research: The report was based on eMarketer 2018 forecasts for digital display advertising in the United States.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!