The report was based on eMarketer 2018 forecasts for digital display advertising in the United States.
eMarketer estimates that $46.5 billion of US digital display advertisements will be bought via automated channels in 2018.
Some $27 billion of those ads will be bought via programmatically direct channels.
Take the first step (it's free).
You may also like:
- Innovative Business Models for Digital Media
- Five Steps to Take Before You Launch a Digital Marketing Campaign
- Context Is Everything: Language and Voice in Marketing Messaging [Video]
- Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]
- Five Tips to Ace This Holiday Season With Search Ads