Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest.

However, the frequency of online publishing tends to vary significantly based on company size.

The report was based on data from a survey of 501 digital marketers in the United States who work for companies with more than 100 employees (73% of respondents work for B2C firms and 27% work for B2B firms).

Some 51% of respondents say their firm publishes content at least once a day and 31% say their firm typically publishes content once a week.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji