However, the frequency of online publishing tends to vary significantly based on company size.
The report was based on data from a survey of 501 digital marketers in the United States who work for companies with more than 100 employees (73% of respondents work for B2C firms and 27% work for B2B firms).
Some 51% of respondents say their firm publishes content at least once a day and 31% say their firm typically publishes content once a week.
Larger companies are much more likely to publish content daily than are smaller companies, the survey found.
Some 62% of companies with more than 5,000 employees publish content daily, compared with just 39% of companies with between 101 and 500 employees.
Digital marketers say the top improvements they want to make to their content marketing programs are to produce more original content (22% cite that as a goal) and to create more visual components (also 22%).
About the research: The report was based on data from a survey of 501 digital marketers in the United States who work for companies with more than 100 employees; 73% of respondents work for B2C firms, and 27% work for B2B firms.
Continue reading "How Frequently Businesses Publish Content" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- What B2B Executives Want From Thought Leadership Content
- Six Tips for Generating More Leads With Your Marketing Content
- The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
- A Snapshot of the Content Creator and Influencer Economy [Infographic]
- Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends