Most marketers say their email automation and marketing automation skills are still a work in progress and that they are not using many features effectively, according to recent research from GetResponse and SmartInsights.

The report was based on data from a survey of 585 marketers (44% work for B2C firms, 19% for B2B firms, and 37% hybrid, B2C-B2B firms).

Some 28% of marketers rate the effectiveness of their email and marketing automation efforts as basic (don't use many features), and 16% rate them as moderate (use only core features); some 19% of marketers say they don't engage in email and marketing automation at all.

Just 8% of marketers rate the effectiveness of their email and marketing automation efforts as high (use all features and optimize for best results).

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji