The report was based on data from a survey of 583 marketers worldwide who work for firms of various sizes.
Some 42.4% of respondents say file-sharing services are among the top three digital work tools their team would be unable to do without; 41.6% cite customer relationship management platforms, and 35% say email marketing systems.
Nearly three-quarters (74.3%) of respondents say they have integrated at least two of the digital tools to work together.
Some 64.9% of marketers say the top benefit of integrating tools is shared data across systems.
About the research: The report was based on data from a survey of 583 marketers worldwide who work for firms of various sizes.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji