The report was based on an analysis conducted in April and May 2018 of 8 billion pageviews for 1 million articles on thousands of sites. The researchers used natural language processing to classify the content into 23 topic categories.
Some 75% of all external traffic to the content examined came from Google and Facebook.
Overall referral traffic has shifted somewhat from Facebook to Google over the past year, likely because of algorithm changes made by the social network.
Google was the primary external traffic driver to most of the content topics examined: 14 of the 23 categories analyzed received more than 40% of their external traffic from Google search.
Topics that include reviews (such as Technology and Computing) and how-tos (such as Home and Garden) tend to receive a higher share of traffic from Google:
Facebook tends to be a bigger traffic driver than Google to lifestyle content, the analysis found.
The Family and Parenting category receives the most external traffic from Facebook (70%).
Among other external traffic drivers, Pinterest has the biggest impact in the Home and Garden category and Twitter has the biggest impact in the News category:
About the research: The report was based on an analysis conducted in April and May 2018 of 8 billion pageviews for 1 million articles on thousands of sites. The researchers used natural language processing to classify the content into 23 topic categories.
Continue reading "The Top Sites Driving Referral Traffic, by Content Category" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- 2021 B2C Content Marketing Benchmarks, Budgets, and Trends
- Content Marketing: The New Name for a Well-Established Discipline
- How to Stop Procrastinating and Become a Joyful Writer [Infographic]
- Five Steps to Winning Back Lost Customers by Using Targeted Content
- Your New Content Marketing Engine: Podcasting