The report was based on data from a survey conducted in June 2018 among 226 marketing influencers.
Some 43% of respondents rank applying technology as among the most challenging barriers to marketing attribution success, and 39% rank consolidating data sources as among the most challenging barriers to marketing attribution success:
Respondents say content marketing and social media are the most difficult approaches to analyze for attributing marketing results to sales revenue:
Respondents say email and display advertising are the easiest approaches to analyze for attributing marketing results to sales revenue:
Some 81% of respondents say marketing attribution is very important, and 16% say marketing attribution is somewhat important. Just 3% of respondents say marketing attribution is not important.
About the research: The report was based on data from a survey conducted in June 2018 among 226 marketing influencers.
Continue reading "The Biggest Barriers to Successful Marketing Attribution" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Metrics & ROI:
- Why You Need to Align Marketing to Business Goals
- How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet
- Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]
- Three Activities to Prioritize for Maximum Marketing ROI in 2021
- The Biggest Benefits of Marketing Revenue Attribution