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How Often Brands Send Marketing Emails

by Ayaz Nanji  |  
August 20, 2018

How often do companies send out marketing emails? Does the frequency vary by business size?

To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees. Some 73% of respondents work for B2C companies and 27% work for B2B companies.

Most businesses send emails out daily or weekly, the researchers found.

Some 41% of respondents say they send marketing emails to audiences weekly, and 32% say they send emails daily.

Larger companies are more likely to send emails more often, the researchers found.

Some 37% of firms with more than 500 employees send marketing emails daily, compared with 21% of businesses with 101-500 employees.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Laurens Mon Aug 20, 2018 via web

    It would be interesting to see the difference in e-mail frequency between B2C and B2B companies. Are there any data available about this?

  • by Alison Mon Aug 20, 2018 via web

    This is nice info, but what do the consumers say? Would people prefer to receive email updates more or less often? Does it depend on the company or industry?

  • by Aleyna Mon Aug 27, 2018 via web

    I'm agreeing with the comments before mine. This article is just general information with no real purpose but to regurgitate facts we probably could have guessed ourselves... What's the point? How does this data apply to consumers/clients? Is it beneficial to send emails daily? Weekly? Monthly? What are the cons? Is industry a factor? More info would be great here....

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