If people could change one thing about emails they receive from brands, they would make those emails less promotional, according to recent research from Adobe.
The report was based on data from a survey conducted in June 2018 among 1,001 white-collar workers in the United States who own smartphones.
Some 39% of respondents agree that if they could, they would make emails from brands less about promotion and more about providing information.
Just over a quarter (27%) of respondents want content that's more personalized to their interests, and 12% wish they could purchase without leaving an email.
Respondents say the most annoying things marketers do when creating email offers are sending messages too often (45% cite), crafting messages that are too wordy/poorly written (23%), and delivering offers based on incorrect data (22%).
Respondents say the most annoying things about reading brand emails on smartphones are having to scroll too much (20% say so), having to wait for images to load/needing to download images to see them (18%), too much text (17%), and too small font sizes (17%).
Respondents say the most annoying phrases people use in work emails are "Not sure if you saw my last email..." (25% cite); "Per my last email..." (13%); "Per our conversation..." (11%); and "Any updates on this?"
About the research: The report was based on data from a survey conducted in June 2018 among 1,001 white-collar workers in the United States who own smartphones.
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Email Marketing Articles
You may like these other MarketingProfs articles related to Email Marketing:
- The 10 Most Popular Email Greetings and Sign-Offs [Infographic]
- What the Email Marketing Funnel Looks Like [Infographic]
- How Much Harder Has Email Marketing Become?
- Nine Email Marketing Tips for B2B Marketers [Infographic]
- 10 Email A/B Testing Best-Practices [Infographic]
- Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023