Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.

The report was based on data from a survey conducted in July 2018 among 229 marketing influencers (49% of respondents work for B2B firms, 32% for B2C firms, and 19% for hybrid (B2B and B2C) firms).

Some 47% of marketers say email is among the most effective tactics for achieving their lead nurturing priorities.

That's followed by 45%, who say content or video marketing is among the most effective tactics.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji