There's a lot to love in the findings from our newest B2B content marketing research.

An audience-first mindset. Focus on trust. Storytelling as a nurturing tool.

Let's dig in to the just-released B2B Content Marketing 2019: Benchmarks, Budgets and Trends—North America report, produced by MarketingProfs and Content Marketing Institute, starting with the stat that stood out the most for me:

Among top-performing B2B content marketers, 90% say they put their audience's informational needs ahead of their company's sales/promotional message, compared with just 56% who say so among least successful content marketers.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.
Loading...
ABOUT THE AUTHOR
image of Ann Handley

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, dog person, and writer.

The Transformative Power of Street Art